Discover our story
WHY?
Let me tell you
SEREGO started with a problem I couldn't solve as a customer. I started my career in luxury hospitality and travel frequently. I just couldn't find a travel brand that felt like it was made for me. Not a luxury brand charging for a logo. Not a budget brand with products that falls apart after a few months. Something in between: sharp, functional, and responsible that empowers me while traveling for work or inspiration.
So I built it.
- Sjoerd Eisses, Founder of SEREGO -
The idea
2022
I couldn't find the travel accessories I was looking for.
Everything was either overpriced, generic, or both. I started sketching what I actually wanted, products built for frequent travelers who don't want to compromise on quality or design for a reasonable price.
SEREGO was the answer to a gap nobody had filled.
First product
2023
After months of prototyping, our first product launched.
Not perfect, but real. It proved the concept worked and that people were willing to pay for something better.
Going deeper
2024
We went back to the drawing board on materials. Not because we had to, but because we wanted to do better.
The suitcase project started taking shape. B2B partnerships followed.
Proof
2025
700% growth in revenue compared to the year before.
Not through ads. Through product, word of mouth, and businesses that chose SEREGO for their clients and teams.
We shifted to Italian grape leather: a material made from wine waste, sourced from Italian wineries.
Because if you can make something better and more responsible, why wouldn't you?
The suitcase
2026
Everything we've learned is going into one product. A suitcase built specifically for the modern professional who stays an extra day.
Launching this year. Limited pieces. First come, first served.
Frequently asked questions
It's all about your travel experience. We stand out by offering products that are both stylish and functional. From our unique design to our focus on sustainability and fair prices, every aspect of SEREGO is aimed at enhancing your journey. All the positive aspects of travel converge into one brand.
We're constantly innovating and expanding our collection to meet your needs. We have exciting plans for the future, including our promising suitcase project. We continue to strive to add essential products to our collection, enhancing your travel experience even further.
We are situated in The Netherlands.
Contact
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