Step into the story behind SEREGO, where style and functionality come together with intention. Discover the inspiration behind our brand, the materials we work with, and our commitment to more responsible design. Explore the principles that set us apart and the vision shaping the future of how we travel.

Where it all began
2022
Our journey began in the fall of 2022 with a simple idea: travel essentials should combine style and functionality.
We started by sketching and drawing, thinking about how we could create products that would make traveling more convenient and improve your style.
These early designs became the foundation of our brand. While we first planned to create suitcases, we decided to start with a line of accessories that reflect our focus on style and functionality.
Every detail is designed to make your journey more enjoyable.

Turning ideas into reality
2023
In 2023, we dedicated ourselves to bringing SEREGO's vision to life.
After countless prototypes and adjustments, our very first product was completed and introduced later that year. This launch marked an important milestone for us, reflecting our commitment to style, functionality, and sustainability.
But this was just the beginning. We already started working on new ideas and improvements, driven by our passion for creating better travel essentials.
Every step forward brings us closer to reimagining the travel experience with products designed for the needs of our customers.

Get ready for what's coming
2024
In 2024, we are focused on innovation, creating new products designed to make your travel experience better. Our goal is simple: to combine style, functionality, and sustainability in a way that redefines modern travel.
This year, we are excited to reopen the design process for our highly anticipated suitcase project. With fresh ideas and a renewed focus, we’re carefully exploring how to bring this vision to life while staying true to our values.
As we continue this journey, our commitment remains the same: to craft travel essentials that not only meet expectations but set new standards. Join us as we take thoughtful steps forward, bringing elegance, practicality, and sustainability into every detail.

Conscious travel begins
2025
In 2025 we are entering a new chapter for SEREGO. Not through a major launch, but through something more fundamental: the development of our most advanced material so far.
This year we are shifting to a next generation Italian recycled material. It is a refined and conscious choice that aligns with our vision to create products that look beautiful, feel premium, and make sense in the world we live in.
Another milestone we achieved this year is a 700 percent growth in turnover compared to 2024. We never expected to grow this quickly and we are incredibly grateful to have reached this point. What started with a few carefully designed travel accessories has evolved into a brand that improves materials, elevates design, and builds a collection that moves closer to what we believe in.
We are not here to preach. But if we can create premium products in a more responsible way, why would we not choose to do it?

Ready for another year?
2026
2026 marks an exciting phase for SEREGO. After a year dedicated to material innovation and rapid growth, we are now preparing to expand our collection with new travel essentials that reflect everything we stand for. It will be a year of refinement, new beginnings, and a step toward the global travel brand we always envisioned.

Founder
Sjoerd Eisses
I founded SEREGO to create well-considered travel essentials that focus on quality, longevity and everyday practicality. The brand is built on a no-nonsense approach, using responsible materials and thoughtful design rather than excess or trend-driven features.
My professional background lies in hospitality environments where precision, reliability and protocol were essential, often in settings with high-level expectations and complex logistics. Those principles shape how I work today. I am personally involved in product development and collaborations, working closely with partners and clients to ensure each project is executed with care, clear communication and a strong focus on practical solutions.
Frequently asked questions
It's all about your travel experience. We stand out by offering products that are both stylish and functional. From our unique design to our focus on sustainability and fair prices, every aspect of SEREGO is aimed at enhancing your journey. All the positive aspects of travel converge into one brand.
We're constantly innovating and expanding our collection to meet your needs. We have exciting plans for the future, including our promising suitcase project. We continue to strive to add essential products to our collection, enhancing your travel experience even further.
We are situated in The Netherlands.
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